Developing Pontus’ First Three Retail Products

Posted on April 19, 2020

Exciting news! Pontus has started to develop their first three products set to go to market after the construction of their primary farm later this year. Pontus will be building out the retail brand in an effort to create value and awareness of Pontus-grown water lentils, prior to developing the wholesale market.

Steve McArthur, CTO for Pontus, notes, “We’re really excited about our first few products. Unlike other plant proteins, we will provide a complete amino acid profile, with vitamins, minerals, and antioxidants in an easy-to-add ingredient or grab-and-go packaging. Our products will stay true to Pontus—gluten-free, soy-free, lactose-free, non-GMO, full of prebiotics and a source of dietary fibre.” 

Pontus Protein Powder

The first product will be a Pontus protein powder. It will be made from pure biosafe-grown water lentils that have been harvested raw, then rinsed, dehydrated and ground to a fine powder. Health-conscious individuals will be able to add Pontus Powder to their favourite recipes or smoothies to boost broad nutritional value.

The protein powder is an especially great solution for those following a plant-based diet and vegetarians looking to meet their long-term dietary needs. Water lentils are 100% plant-based.

Many protein powders contain additives including preservatives, thickeners, sweeteners and fillers. Not at Pontus. Pontus harvests and dehydrates the whole plant… end of story. The result is a pure product that has the necessary protein, Branched-Chain Amino Acids (BCAAs), vitamins and minerals that will enhance consumers’ beverages and foods that they make at home.

Pontus To-Go Beverage

The second product will be an easy-to-consume beverage that will be available in grocery and convenience stores, perfect for consumers looking for a highly nutritious low-calorie drink to quench their thirst on-the-go or at the gym. The drink will contain Pontus’ proprietary blend of five water lentils harvested raw, pulped, squeezed and filtered. Many people say that Pontus’ flavour reminds them of Matcha, which is a testament to its bold yet smooth taste. Additional flavours will be added, including honey and fruit. 

Pontus Protein Bar

The third product will be a protein bar to target consumers who are looking for a healthier snack or small meal replacement. Made with strictly organic ingredients, the chef’s creation completely blew away the Pontus team at the first taste test. For the marketed product, Pontus powder will be combined with dates, oats, seeds and honey. The lack of milk protein will make this bar a smart selection for those with dairy intolerances.

Protein is an essential macronutrient that helps build muscle, repair tissue, and make enzymes and hormones. It plays a key role in your diet. Canada’s New Food Guide recommends reaching for a plant-based protein first. Pontus makes it easy to choose right every time.

Pontus has retained Evolve Branding to work with the team to deliver the name and packaging as well as develop the on-shelf branding for the first three products in the Pontus range. Senior Creative Director, J.R. Lopez said, “We’re looking forward to working with Pontus to develop their first few products. Pontus was a pre-Olympian water god, a great base to build some strong brands that can stand up on shelf and clearly differentiate from the other protein and high nutrition products.”